• Director, Communications
  • Position: Director, Communications
  • Job/Opportunity Number:
  • Unit/Department:
  • Organization: Technical Standards & Safety Authority
  • Website: www.tssa.org
  • Location: Toronto
  • Term: Permanent; full-time
  • Posting Date:
    November 1, 2020
  • Deadline to Apply:
  • Compensation:
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    Since 1997, the Technical Standards and Safety Authority (TSSA) has delivered public safety services on behalf of the government of Ontario. With headquarters in west Toronto, the TSSA is a self-funded, not-for-profit organization that employs approximately 400 staff across Ontario. The roles within the TSSA are as diverse as the Province we serve. It takes all kinds of people with varied skillsets and backgrounds to meet our organizational goals, but our employees share a few key traits:

    • We are passionate about public safety.
    • We are highly skilled, problem-solvers.
    • We are collaborators who are invested in the communities we work in.
    • We are more than employees; we are serving the greater good.
    • We are committed to life-long learning and development.
    • We operate with the highest integrity.

    TSSA provides our employees with competitive compensation, excellent benefits, and — most importantly — a sense of purpose. Our work is vital to the success and safety of the Province, and it’s our people who make it possible.

    For more information on regulatory bodies and their consumer protection mandate, visit the Canadian Regulatory Guide.

    Overview

    Reporting to the Vice President, Communications and Stakeholder Relations, the Director, Communications is responsible for providing strategic leadership, operational oversight, and management of the following key functions:

    • TSSA’s corporate communications strategy and function, which includes media relations, crisis communications and incident response, internal communications, issues management, corporate brand and visual identity, websites and digital strategy, content, and platforms.
    • TSSA’s evidence-based safety communication and education strategy, which includes identification of safety issues based on research, developing advocacy programs, engaging, and establishing partnerships, message development, identifying dissemination channels, establishing monitoring and evaluation frameworks, and assessing impact.
    • Leadership to internal and change communication as a key enabler of organizational success and cultural transformation.
    • Leadership to the Communications team to ensure excellence in achieving evidence-based outcomes driven by organizational priorities
    • Collaboration with Stakeholder Relations to support achievement of corporate objectives through communications and engagement and issues management.
    • Provides strategic counsel to internal stakeholders on how best to communicate to support change.
    Job Responsibilities
    • In consultation with the VP, Communications Stakeholder Relations, create and/or lead strategy development, implementation and evaluation related to internal and external communications including measurement; be the chief liaison with media for proactive and reactive situations; work with other departments to help them achieve their goals through sound communication.
    • assure quality and relevance of all communications and safety advocacy initiatives and related materials, including media releases, safety brochures, annual report, business plan and consumer’s state of safety report.
    • in consultation with the VP, Communications Stakeholder Relations, develop and execute a plan to strategically increase awareness of key public safety issues in the interest of enhancing public safety through the establishment of strategic partnerships, safety advocacy strategies, and proactive media coverage and social media.
    • build strong relationships with senior leaders, providing strategic communications counsel to build visibility, credibility and trust among employees and foster pride in TSSA as a valued, outcomes-based regulator.
    • champion the organization’s vision through brand development and brand management;
    • identify, promote and embed consumer brand attributes across the organization’s various internal and external channels and platforms.
    • develop and lead external market research, advertising, and public relations campaigns to enhance safety compliance and active compliance.
    • lead, execute and evaluate internal communications strategies to foster awareness, understanding and engagement of cultural transformation initiatives.
    • find relevant and engaging ways to improve the presentation and reach of TSSA’s data
    • proactively identify, engage colleagues, and manage emerging issues that pose organizational reputation risks,
    • liaise with government representatives in communications as appropriate
    • develop and lead the organization’s crisis communications and incident response strategy, including media training of key leaders and readiness, to ensure a high state of preparedness.
    • act as a spokesperson for the company, often on matters of high reputational risk on very tight deadlines.
    • coordinate with operations on customer communications to ensure consistency with TSSA’s brand and messaging including the release of technical advisories, customer newsletter, forms, letters and other customer-facing media
    • develop strategies for TSSA to play a leadership role in partnership awareness campaigns with aligned safety-focused organizations and first responders for the purpose of delivering on the safety awareness and active compliance strategic imperative; engage, collaborate and partner with aligned communications professionals to successfully plan and execute innovative approaches.
    • provide team leadership and direction, including conduct performance appraisals, preparing staff development plans, and coaching staff.
    • oversee external and internal websites to ensure they align with communications strategy and are effective at meetings the needs of TSSA’s various stakeholder groups
    • lead the transformation of communication through leading edge digital strategies to platforms to promote TSSA strategic positioning, messaging including content calendars.
    • lead and develop a team of communication professionals with responsibility for the overall direction, facilitation, planning and organization of the team’s work, providing coaching, guidance and direction.
    • achieve financial objectives by forecasting financial requirements, preparing annual budgets, analyzing variances, initiating corrective actions, and ensuring financial performance in accordance with budget parameters.
    • procure and manage external vendors as required.
    Required Skills
    • strategic and creative thinker
    • interpersonal savvy, political agility
    • demonstrated knowledge of provincial government structure, governance and communication protocols
    • experience in a complex environment
    • exceptional relationship building capabilities as leader champion among internal and external audiences
    • exceptional media relations, including demonstrated experience as a corporate spokesperson
    • excellent digital and social media skills, with demonstrated understanding of emerging trends and technologies
    • excellent written, verbal and digital communication skills
    • deep understanding of communication best practices based on a cross section of private and public sector organizations and adapt them to TSSA priorities
    • in-depth knowledge of crisis communication including designing effective response plans and experience in managing diverse issues in an effective manner to mitigate reputational risks to the organization
    • ability to translate complex and technical information into factual and understandable messages to key audiences
    • interest in public safety and technical subject matter
    • knowledge of advocacy best practices, strategies and tactics
    • quick-thinking and extremely flexible with the ability to function under stress
    • ability to work effectively with executive team members
    • proven ability to lead teams with varying skills sets and needs
    Experience and Educational Requirements:
    • university degree in communication, journalism or equivalent
    • minimum 7 years of progressive experience in a communications role in a high-profile organization
    • demonstrated people leadership in a high-performance organization
    • specific experience in the public or broader public sector or a regulatory environment will be an advantage
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